The answer to “How much do ads cost on Facebook?” depends on the type of campaign you are running, your budget, and whether or not you opt for manual or automatic bidding. Let’s dive into these factors to learn more about how much you can expect your campaigns to cost and how to prepare for them.

A major factor that determines your ad costs is how much competition is in the market for your audience. This is a factor that will vary by industry, and Facebook has been tracking and collecting data on this for years.

Once you know your audience, you can select the bid strategy that works best for you. A goal-based or spend-based bidding strategy allows Facebook to optimize your ad placement for the lowest price. While a manual bidding strategy lets you tell Facebook the maximum amount you are willing to pay for your ad.

Demystifying the Cost: How Much Do Ads Really Cost on Facebook

Another factor is the time of day that you choose to run your ad. The average cost-per-click (CPC) varies by country, with prices rising during the morning and falling in the evening.

You can also choose to set a daily or lifetime budget for your campaign. A daily budget is ideal for campaigns that require consistent delivery of results over a period of time, and a lifetime budget is suitable for more flexible, long-term campaigns that don’t have a specific end date. Once you’ve chosen a budget, it’s important to stick with it, as over-budget campaigns will deliver lower than expected results and won’t allow Facebook the opportunity to gather data on your performance.