Why Website Maintenance Is Essential to Your Online Presence

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Whether you run an online business or own a blog, website maintenance is essential to your online presence. In addition to regular updates, you should periodically check the website dashboard and approve any software and plugin updates. Failing to do so could mean that your site isn’t updated, or that it’s vulnerable to security and functionality risks. Check the speed of your website with a page-loading test tool, such as Google Search Engine Console, GT Metrix, or WebPagetest.

Top Tips For Choosing a Website Maintenance Service

A well-maintained website gets higher search engine rankings. Broken links and threadbare content, for example, can negatively impact page rankings. You also need to fix any SEO blockers to avoid getting penalized by search engines. Good user experience improves the likelihood of conversions and retains existing customers. A broken contact form or an inoperative phone number can cause a visitor to leave your site before converting. Consistent website maintenance is crucial for improving the user experience and attracting new customers.

When your website fails to deliver the goods, you lose sales. People are unlikely to stay on your website if it doesn’t work, so make sure it works as quickly as possible. A slow loading website will cause visitors to click away from your site and go to a competitor’s site instead. Therefore, website maintenance is crucial for a successful business. It also boosts SEO and traffic growth. Both small and large businesses need regular website maintenance. Oftentimes, startups skip website maintenance in a bid to save money. Unfortunately, this ends up costing a lot of money.

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