A search engine optimisation company can help you improve your website’s visibility on Search Engine Results Pages (SERPs). Search engines like Google are the most common starting point when people want to find information online. They survey and “understand” the vast network of websites that make up the internet and provide results based on their algorithm.
What is mobile SEO?
SEO is often focused on the technical configuration of a web page and its content relevance to search queries. For example, it’s recommended to use relevant keywords in title and meta descriptions, use URLs that contain meaningful words rather than numbers and utilize schema markup to specify a page’s content meaning.
In 2013 the Google Hummingbird update introduced natural language processing and semantic understanding to search query results. The system aims to better connect users with high-quality websites that provide answers to their search queries.